On Monday, August 15th, 2016, Dominos took to social media and prominent news outlets to announce a healthier option for pizza delivery. Starting August 22nd, 2016, Dominos locations world-wide would now be adding 3 salad options for $5.99 each to their menu. In commercials and following social media posts the organization appealed to customers who want to indulge for Friday night meals, but also take pride in maintaining a nutritious diet. Thus, the hashtag #SaladShame began.
On August 24th, 2016, Dominos Pizza posted a status about their new options from the company's official Facebook Page. Dominos customers are not pleased with the announcement, prices or quality of the salads. In comparison, other news media outlets have joined in on discussing the new Dominos salads. Fox News posted an interactive article and video debating whether fast food chain restaurants should simply stick to what they know.
Are Dominos Customers Happy?
Despite what journalists are saying, over half of Dominos customers seem to be disappointed with their new product. The original Facebook post, published on August 24th, obtained 56 comments as of September 7th, 2016. Of those 56 comments, 45 contained negative statements about the salad or Dominos as a whole.
It seems as though the company needs to rethink either the ingredients or the salad additions as a whole. Dominos Pizza is, indeed, loosing customers. A tactful way to approach and rekindle the relationship with Dominos customers would be to apologize on a public platform for the delivered salads that were not fresh and wilted. Dominos then has to make the choice of revisiting the formula for their salads and rebranding the option all together.
Dominos Pizza has a huge decision to make in the coming weeks. They stress their commitment to "delivering great pizza with high quality ingredients" and now is the time to prove just that.
